Dutch based online baby- and kids clothing and footwear retailer Brandkids has expanded into Poland. “Being the fastest growing economy in Europe and with a population of 36 million people, Poland is an interesting market for us” claims Brandkids CEO Hans Lormans.
Brandkids was established just over two years ago. Operating webshops in The Netherlands, Belgium, Germany and Poland -all under te name of Brandkids- and with offices in Haarlem (NL) and Berlin the company clearly has an international strategy.
Operations for Poland are managed from the Berlin office. Brandkids is the first non Polish online kids fashion retailer that is active in Poland. Brandkids plans to launch in other international markets and even considers to kick off in the USA. “We are always looking for markets that can be interesting for us”, says Hans Lormans, “but we will enter countries outside of Europe only with the support of local partners or investors. Local expertise is crucial in our business. But as far as our IT and CMS systems concern, it wouldn’t be a problem to add many more markets, languages and currency’s. This makes us very flexible in moving into new markets”.
Brandkids is selling european and international children’s clothing from well known brands like Ralph Lauren, Tommy Hilfiger, Replay, Converse and Adidas. Apart from offering the latest collections, Brandkids Netherlands is doing a test with selling second hand children’s clothing via a marketplace principle.
