Amsterdam, June 4, 2015. Today, Amsterdam’s City Council member Kajsa Ollongren has officially launched the StartupAmsterdam Launchpad Network and Partner programme. Both are part of the specific action programme that aims to make Amsterdam one of the key technology start-up hubs in Europe. Sanoma has joined as launching partner.
Through a set of concrete measures, the public/private initiative, dubbed StartupAmsterdam, part of the Dutch governmental programme StartupDelta, wants to strengthen the start-up ecosystem in the Amsterdam region.
Sanoma, and especially its digital division Sanoma Digital –which was a start-up itself 10 years ago- has been active for a long time in the Amsterdam start-up scene, among others with its investment funds Dutch Creative Industry Fund (2006-2012) and SanomaVentures (since 2012). Joining this programme is a logical step to further expand its activities.
As a network partner, Sanoma will participate in accelerator DemoDays, LaunchPad meetups, match making events and individual tech scouting activities. The network will be expanded in the coming months and years to give start-ups in Amsterdam a fastlane to growth.